Transformative Eye Serum

Natural Eye Serum - With lnst'Tight™ and Firming iPeptide™ includes FREE applicator

4.8
Rated 4.8 out of 5 stars
312 Reviews
$42.95 USD
Size

Instant benefits. Long term results. Awaken every angle.

Awaken tired eyes with this refreshing, results-driven eye serum, powered by a trio of naturally derived actives for the ultimate beauty sleep.


Formulated with powerful age-defying peptides and active botanicals, this lightweight serum instantly smooths fine lines and reduces wrinkle depth. The eye and frown areas appear more open, lifted and refreshed, with visible long-term improvement in skin firmness and wrinkle volume.

Key Benefits:

  • Instantly smooths frown lines and crow's feet.
  • Brightens, refreshes, smooths and opens the eyes making them appear more rested.
  • Reduces the volume of eye bags and dark circles.

Key Ingredients:

Inst’Tight: Instantly tightens, lifts and smooths crow’s feet, forehead and frown lines, instantly minimises the appearance of wrinkles and fine lines. Derived from Honey Locust Plant Seeds.

iPeptide: Brightens, refreshes, smooths and opens the eyes making them appear more rested, reduces the volume of eye bags and dark circles.

IBR-Snowflake: Plant extract - natural alternative to botox, smooths and reduces the appearance of wrinkles, relaxes facial muscles.

Jojoba Leaf Extract: Improves skin structure, strength and firmness, enhances barrier function while restoring moisture.

Hydrolysed Jojoba Esters: Softens and moisturises skin, boosts collagen production.

Our NEW applicator, and why has it changed?

We’ve made a thoughtful update to our Transformative Eye Serum packaging to ensure the highest level of product integrity and performance.

Previously, the dropper featured a gold metal tip designed for application and massage. While this was a beautiful feature, we’ve chosen to remove it for two important reasons:

  • Formula integrity: We want to avoid prolonged contact between metal and the formula to ensure optimal stability and purity over time.
  • Elevated experience: Instead of a fixed applicator, we now include a dedicated gold eye massage tool with every serum, designed to enhance your ritual and deliver even better results.

What this means for you:

  • You still receive the same clinically proven formula you know and love you now have a purpose-designed tool that can be used more effectively for massage, lymphatic drainage and depuffing.
  • The tool can be cleaned easily and used independently of the product. This update reflects our commitment to creating smarter, more effective skincare — where every detail is designed to work with your skin.

How to Use: Use the applicator to gently massage a drop around the eye and frown area morning and evening.

Aqua (Water), Glycerin, Propanediol, Simmondsia Chinensis (Jojoba) leaf Extract, Hydrolyzed Jojoba Esters, Acetyl Hexapeptide-8 (ipeptide), Leucojum Aestivum Bulb Extract (IBR-Snowflake®), Gleditsia Triacanthos Seed Extract (Inst’Tight ™), Polyacrylate Crosspolymer-6, Acacia Senegal Gum, Xanthan Gum, Benzyl Alcohol, Salicylic Acid, Caprylyl Glycol, Sorbic Acid.

Under-eye puffiness reduced by 22%*
Instantly smooths expression lines in 3 minutes**
Crows feet reduced by 43%***
Proven to open the eye and lift the lid by 43%

*Claims based on 24 women, aged 50-64 years old, i peptide™ applied twice daily for 28 days
** Claim based on clinical study of Inst’Tight™
*** Claim based on clinical study of IBR-Snowflake® after 14 days.

Natural Ingredients

Vegan & cruelty free

Australian Made

  • Australian Owned & Made
  • Natural ingredients
  • Vegan & cruelty free
  • Recycled bottle
  • Australian Owned & Made
  • Natural ingredients
  • Vegan & cruelty free
  • Recycled bottle
  • Australian Owned & Made
  • Natural ingredients
  • Vegan & cruelty free
  • Recycled bottle

Complete the routine
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VEGAN & CRUELTY FREE

VEGAN & CRUELTY FREE

NATURAL INGREDIENTS

NATURAL INGREDIENTS

AUSTRALIAN MADE

AUSTRALIAN MADE

4.8
Rated 4.8 out of 5 stars
Based on 312 reviews
Total 5 star reviews: 267
Total 4 star reviews: 34
Total 3 star reviews: 6
Total 2 star reviews: 3
Total 1 star reviews: 2
96%would recommend this product
ResultsRated 4.6 on a scale of 1 to 5
ApplicationRated 4.8 on a scale of 1 to 5
ScentRated 4.8 on a scale of 1 to 5
Rating
Ratings
Age Range
Age Range
Skin Concern
Skin Concern
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312 reviews
  • DR Profile picture for Dawn R.google logo
    Dawn R.
    Verified Buyer
    I recommend this product
    Age Range 65+
    Skin Concern ageing, wrinkles, sensitive skin, redness, dehydrated skin
    Rated 5 out of 5 stars
    4 days ago
    Jojoba Eye Serum

    Absolutely love all the Jojoba products available. I have been using them for many years. My skin always feels like it’s glowing and the serums keep my skin so hydrated. I’m 65 years old and know these products really work.

    ResultsRated 5.0 on a scale of 1 to 5
    ApplicationRated 5.0 on a scale of 1 to 5
    ScentRated 5.0 on a scale of 1 to 5
    Was this helpful?
  • JK Profile picture for Jean k.
    Jean k.
    Verified Reviewer
    I recommend this product
    Age Range 35 - 44
    Skin Concern ageing, wrinkles, large pores, sagging skin, combination skin
    Rated 5 out of 5 stars
    3 months ago
    The free gift that keeps on giving! 5ml Eye serum!

    I received the Jojoba Company eye serum in my Liptember box and was genuinely curious to try it.

    I’ve struggled with tired-looking eyes for a while, so I’m always a bit sceptical with eye products — but this one surprised me. It feels really lightweight, absorbs quickly, and doesn’t sit heavy or greasy under the eyes.

    I’ve noticed my under-eye area feels more hydrated and a bit smoother, especially on those days where I’m running low on sleep. It hasn’t magically erased everything (because let’s be real), but it definitely makes me look a little more refreshed — and I’ll take that.

    A really lovely, simple addition to my routine.

    ResultsRated 5.0 on a scale of 1 to 5
    ApplicationRated 5.0 on a scale of 1 to 5
    ScentRated 5.0 on a scale of 1 to 5
    Was this helpful?

Instant benefits. Long term results. Awaken every angle.

Transformative Eye Serum

Why Jojoba based skincare?

Jojoba is not an oil but a liquid wax ester that is the closest botanical match to our skin's natural oil. It is able to carry the active natural ingredients within each of our products deep into the skin, which is why Jojoba is at the heart of our entire natural skincare range.

Sustainably grown at our Beresford Farm in the nutrient-rich fields of Yenda, Australia, our signature Wadi-Wadi Jojoba found at the heart of our products, activates your skin’s natural intelligence, because it’s made just like your skin’s natural oil.

Discover our full collection of natural facial serums and range of anti-ageing skincare. Our Australian Wadi-Wadi Jojoba is sustainably farmed and 100% pure. Read more about the benefits of Jojoba and discover our blog articles including Ultimate Serum: Better Than Retinol and 4 Steps to Slow Ageing Skin.

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Help your skin help itself.

100% Safe, clean ingredients.

100% Vegan

100% Australian Made

100% Cruelty Free.